Unlock Social Media Success: Supercharge Your Strategy With ClickWhale

A social media presence no longer falls under the category of ‘maybe’ for businesses. It is necessary for any brand looking to secure brand identity, awareness, and longevity in sales. For this reason, having a marketing or sales strategy in play helps brands navigate and pivot as needed on social platforms.

With the increase in optimization methodologies comes the innovation of useful tools to implement them. One such tool is ClickWhale, a sophisticated plugin for WordPress made with digital marketers in mind. Creating a social media strategy with ClickWhale is a social strategy headed for success.

Social Media Strategy Explained ♟️

For those new to digital marketing and wondering what a social media strategy is, allow us to explain. A strategy is a plan of action outlining a goal and the tracking metrics measured throughout. For social networks, these strategies often include elements to push a brand’s messaging further. 

How does curating a social media strategy with ClickWhale help brands achieve this? The plugin is ripe with social media features that have brand expansion in mind. Using ClickWhale in a social marketing strategy is not for those looking for one-off success on social platforms. A strategy isn’t necessary to achieve such success. It is best suited for longevity and cementing brand identity. 

What are the benefits of having a social media strategy with ClickWhale? We’re glad you asked!

1. Improve brand awareness through customization
2. Track and analyze conversion rates through link management
3. Professionally market curated content on other platforms using a bio link page

All of which serve to manage and grow a community that will eventually be converted into commerce. You should be using ClickWhale for many reasons, but a social media strategy is a great starting point. But how do you build a successful social media strategy with ClickWhale?

Building a Successful Social Media Strategy with ClickWhale 🐳

Putting together a social media strategy with Clickwhale is the opposite of tough, it’s fun. That’s because using the plugin doesn’t require massive amounts of tech-savvy. Anyone can use this user-friendly interface to curate customized content for social media and beyond. 

First things first, establish the end game. That’s right, what is the end goal of your brand on social media? To grow the audience alone? To convert your social network followers into profit? To serve as a digital business card for data only? The choice is yours.

Research your audience and your competition. Chances are competitors are using link bio pages as part of their digital marketing on socials, too. How detailed is their product page? Is it branded to the point that it’s clear what business you’re interacting with?

These things can be done with ease within the ClickWhale interface. Why? Because customization is ClickWhale’s bread and butter. 

Decide which social networks your brand will have a presence upon. All social networks are not created equal nor is your niche using every single one. Figure out which platform has a hold on your niche, first, and then begin marketing on those platforms ahead of any other. 

This is a perfect place to remind you about ClickWhale’s Link Page Builder tool. A nifty tool that helps highlight the other social platforms followers can locate your brand —among other things. 

In addition to the analytics data available to ClickWhale users, the analytics on each social media platform is important, too. Both will give priceless insight into what, if anything, needs to be changed about a marketing strategy or campaign. 

What’s the Point of all This Strategizing?

A social media strategy with clickWhale is a strategy that considers the importance of digital presence. But we understand that many still wonder why they need a social media strategy at all. But by this point of the blog, the arguments for a strategy vs. against have been laid out like fresh laundry to dry in the shun. 

A brand’s digital presence is the sum of all digital interactions with a brand. A strong digital presence increases brand visibility and reach. Additionally, a digital presence helps establish trust and build credibility. 

Managing this digital presence means consistently engaging with your audience. It means creating targeted content and staying abreast of analytics data. There are additional ways of boosting a brand’s digital presence, such as:

1. Interactive posts, like polls and quizzes
2. Influencer collaborations
3. User-generated content campaigns 
4. Giveaways
5. Live appearances

When brands double down their social media strategy with ClickWhale and focus on establishing a consistent digital presence, the sky is the limit. Want a few more helpful tips and tricks to enhance a brand’s digital presence?

Enhance Brand Digital Presence with These Common Tactics

By now you understand the importance of a digital presence and how to begin to achieve it. Now, allow us to add to these common tactics to help enhance your brand’s digital presence.

Use hashtags. These quasi-annoying little keywords act as search engine results on digital platforms like Twitter and Instagram. That is to say that it helps potential clients find specific topics, and by default, specific brands. 

Use strong visual content. Whether that be short-form video content or engaging graphics. Grab and hold the attention of potential followers and guide them to the caption where the meat and potatoes of your brand messaging are found. 

Optimize social profiles with keywords, the value the brand brings, and any freebies available. Take advantage of the limited space in social network profile sections to make it clear what your brand stands for. Include how people can reach you, via email or a bio link page with additional links. 

Lastly, always prioritize the user experience. Put yourself in a new followers device. What are they seeing first? What emotion does this trigger? Do they know where to go to take proper action to purchase, subscribe, or share?

Social media users who master these tactics and implement a social media strategy with ClickWhale will watch their digital presence skyrocket. Download, install, and activate ClickWhale today and start strategizing.