What’s The Big Deal About Tracking Code Management?

thumb tracking codes
16 October 2023

Have you got code snippets coming out of your ears or up to your neck in knee-deep water while attempting to manage it all? Believe it or not, you’re not alone. And you’ve come to the right place for guidance regarding tracking code management. 

Here at ClickWhale, we prioritize user experience, which begins with convenience. This convenience transcends all our features, including tracking codes and tracking code management.

A Tiny Recap About Tracking Codes on Websites 🔍

It all begins with a website HTML. Website tracking code is a small code snippet (macro or scripting language) that gets embedded as JavaScript directly into the source code of the HTML. 

What are these code snippets, and why are they crucial to digital marketing? Great question!

The answer is analytics. And the collected data therein translates to money-making opportunities, amongst other things. That’s because the embedded code script is how advertisers and affiliate marketing companies begin conversations about brand collaboration with webmasters.

Now, let’s break down how to properly track and manage codes within ClickWhale, the free plugin for WordPress.

Tracking Code with ClickWhale 🐳

As the world’s leading CMS, WordPress offers an array of free plugins for users to make the most out of their websites. Amongst these free plugins is ClickWhale, the best link shortener and Pretty Links alternative to link page building, links, and tracking code manager.

Why? Because ClickWhale grants the ability to embed as many tracking codes or code snippets as they’d like directly into a website. Further, users can do this without disrupting existing code snippets. 

Take these existing links, then organize and track the codes embedded within them as a category to better manage their analytic performance. Clickwhale’s analytical data is evaluated in tools like Google Analytics and Plausible and will give you a leg up on the competition.

Additional benefits of tracking code with the ClickWhale plugin:

  • Control code snippet output, placing them where you want and only where you want
  • Control code execution within the ClickWhale interface by setting user restrictions
  • Easy placement of conversion tracking codes for crucial performance analytic data

When you elect to use ClickWhale, you elect to easily manage tracking codes within the WordPress interface. 

How To Track Codes Within the ClickWhale Interface 🕵🏾‍♂️

To begin tracking codes within the ClickWhale interface, you must first download, install and activate the plugin within WordPress. Opt to expedite the installation process by searching for the plugin via the WordPress Plugin Library, then activate it. Once activated, navigate to the plugin on the dashboard menu on the left-hand side of your WordPress backend.

Click on Tracking Codes, then select the option to Add New.

When creating a new tracking code, add a title that is easy to associate with the campaign. Copy and paste (or create) the code snippet and then select the code positioning using the drop-down options available. 

Next, select whether you want the code snippet tracked, either on the entire website or a specific page. Then decide if the code should be included in ClickWhale Link Pages, Posts, pages, or Categories

And with the new PRO version of ClickWhale, users can incorporate integrated conversion tracking that outlines what happens after a client or visitor takes action on or with an active link.

Lastly, add a brief but detailed description of the code, check the box to enable tracking, and then click the blue Save button at the bottom of the screen. When the screen reloads, a word bar that starts with a skinny, vertical green highlighted block will appear, alerting you that your “Tracking Code was successfully saved”.

The ClickWhale Tracking Codes Feature

Create as many new tracking codes within your ClickWhale interface as needed. 

Tracking Code Management with ClickWhale PRO 📈

Those who elect to use ClickWhale PRO to track code management are on to something good. Because ClickWhale PRO supports various code sources such as Facebook Pixel, Google Analytics, and Conversion Tracking, too.  

Users can specify the destination the codes are outputted, whether that’s on the entire website, on specific web pages, or to support the precise content therein. Keep the control in your hands by controlling who can execute code snippets on your website. 

Further, placing conversion tracking codes is a breeze making tracking the performance of any WooCommerce or Easy Digital Downloads stores you may partake in. This part is a new feature and belongs to the newly released PRO version of the plugin.

The ability to organize is endless when you put your trust in ClickWhale. Try the PRO version today and discover for yourself how these new features can enhance your link creation and tracking capabilities on WordPress. 

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If you have any questions? Contact us and we will be happy to help!

(We answer technical and general inquiries)